[3] Also in the brand's first month, Fenty Beauty-related content received 132 million views on YouTube. Packaging design industry news, sustainable packaging, package design trends, packaging conferences, package design events, and package design awards. [60][61] Also in March 2018, Daniel Kaluuya, nominated for the Academy Award for Best Actor for his starring role in Get Out, appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation (specifically, shades 480 and 490). Last month Rihanna’s new makeup line exceeded expectations at its launch and has since dominated conversations on social media. [2], Rihanna launched Fenty Beauty in 2017 when she was 29 years old. Each shade of Pro Filt’r concealer range is made to correspond with the same or any suitable Pro Filt’r Foundation number. The FENTY Journal About us Releases View all Release 10-20 Release 7-20 Release 6-20 Release 5-20 Release 2-20 Release 12-19 Categories View all NEW ARRIVALS Sunglasses Coats & Jackets Tops & Dresses Pants & Skirts Shoes Fashion Jewelry Other Accessories Editorial The FENTY Journal About Us Account Track orders Talent [41] To apply the Body Lava, the Kabuki Brush is available for purchase separately. Fenty Beauty was created by the famous singer Rihanna that was launched in September 2017. [67] The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%. Earlier this month, Fenty Beauty, the makeup brand founded by Rihanna, announced it was expanding into Asia, and would soon be available in Hong Kong, Macau, Getty Images for Fenty Beauty … Fenty Beauty is a well-known cosmetics brand founded by popular singer Rihanna in 2017. [15][16] Fenty Beauty arrived in Saudi Arabia, seen as a potentially lucrative market for the brand,[17] with cosmetic sales in the country at an all-time high. Unlike its competitors, Fenty Beauty products offer 50 types of shades so that a lot of people, regardless of skin tones and gender, can easily choose and use the product. By subscribing to Fenty Beauty + Fenty Skin Text Alerts you consent to receive a varying number of marketing messages via automated technology and agree to the, Operating hours are from 7am – 2am EST, 7 days a week, excluding holidays. The inclusion of Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types. Whether that be in music videos or photoshoots, she uses makeup to capture the mood she is trying to convey. In only a year, Fenty Beauty has pulled off a makeover of the makeup industry. Fenty Beauty Stunna Lip Paint. "[64] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans. [12] The launch coincided with New York Fashion Week, where Rihanna also had a runway show for her collaboration with Puma. [58], Fenty Beauty also won the WWD Beauty Inc. award in 2017 for launch of the year in the prestige sector. [54], In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl. [55] The spot drew enthusiasm for its send-up of the award-winning 1990s Budweiser ad campaign "Whassup" (in which a group of men acknowledged one another only by repeating an intoxicatedly slurred "What's up?" "[66], Within one month of release, Fenty Beauty's sales were valued at $72 million,[67] and sold-out products widely reported, with darker shades of foundation particularly in demand (shoppers noted even testers were often gone from stores. [11], Fenty Beauty's first products went on sale on September 8, 2017. [6] Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. The line consists of normal-sized products that last, and come in visually appealing … THAT'S THE REAL REASON I MADE THIS LINE. [36], "How Rihanna Created A$600 Million Fortune—And Became The World's Richest Female Musician", "Rihanna trademarks her name for use on a clothing empire", "5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017", "Rihanna's New MAC Line Hit Stores Today, and It's Already Flying off the Shelves", "LVMH Signs Rihanna to Create a Makeup Brand", "Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image", "Rihanna unveils her first ever men's scent: Rogue Man", "Is It New York Fashion Week? Enter Rihanna, who created a product for a highly profitable yet underserved demographic. We want you to feel sexy and have fun doing it. "[9] In the US, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. ", "Fenty Beauty Just Revealed Its New Stunna Lip Paint and We're SHOOK", "We Tried Fenty Beauty's Universal Red Lipstick on 7 Different Women", "Here's Why Rihanna Is The Perfect Person To Sell You Red Lipstick", "We Tried Fenty Beauty's New Black Lipstick and It's Perfect for Halloween", "Fenty Beauty launches limited edition product for Rihanna's birthday", "How It's Done: Rihanna's Glimmering Gold Highlighter", "Fenty Beauty Wished Rihanna a Happy Birthday With a New Product For You", "Rihanna Rubbing Her New Body Lava on Her Shoulder Is the Hottest Thing You'll See All Day", "The Price Point of Rihanna's Newest Fenty Launch Has The Internet Torn", "Fenty Beauty launch new summer 2018 collection", "Fenty Beauty's Chill Owt Holiday Collection Is Finally Available", "Here's the First Look at Fenty Beauty's #CHILLOWT Holiday Collection", "Rihanna Shows Us How To Use Her New Holiday Collection", "OMG: Fenty Beauty Is Launching a New Concealer With 50 Freaking Shades", "Fenty Is Expanding The Pro Filt'r Foundation Range – Here Are All 10 New Shades", "Rihanna is marketing her makeup to everyone – and it's paying off", "How Fenty Beauty Is Leading the Inclusion Conversation for Black Women", "7 Key Products You Need From Rihanna's Fenty Beauty Line", "Fenty Beauty Earns Third Spot in Earned Media Value", "Rihanna's Fenty Beauty Earned $72 Million and 132 Million YouTube Views in Just the First Month, Proving Inclusion Is Good for Business", "All 90s kids will relate to the hilarious Fenty Beauty Super Bowl advert taking the internet by storm", "Rihanna Releases New Fenty Beauty Super Bowl Ad With Some Controversy", "Who Are The Models in the Fenty Beauty Video? Though Fenty Beauty was a labor of love, most of all, Rihanna doesn’t want people to take it too seriously, since all makeup should mean a good time. ", "La marque de cosmétiques de Rihanna saluée pour avoir pensé à toutes les carnations", "Fenty Beauty : voici pourquoi la marque de Rihanna cartonne", "The Beauty Beat: Fenty Beauty is almost here", "Fenty Beauty Is Winning Because Rihanna Delivered What Black Women Have Been Asking For", "Kim Kardashian is being dragged online for her new concealer shade range", "Look Familiar? In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores,[13] until it was announced in May 2019 the line would also become available in the high street chemist Boots UK. Fenty Beauty was among these new trademarks. It retails for $20.00 and contains 0.1 oz..[49]. Fenty Beauty was named one of Time magazine's best inventions of 2017. Enter search text and submit search, or view filtered content below. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. Just like I don't do straight non-trans women castings! Body Luxury. It’s a social movement, and has made other – and much more established – brands do better. The Internet Is Obsessed with the Campaign's Diverse Stars", "I Was a Male Makeup Virgin Until Rihanna Came into My Life", "@blameitonkway talks about his insane fenty commercial", "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick", "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet", "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet", "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook", "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool, "Why 2017 was the year of the beauty mogul", "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit", "Sephora Is Bringing Shade to the Make-Up Industry", "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018", "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales", "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017", "fenty beauty named one of TIME's best inventions of 2017", "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017", "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017", "Rihanna's Fenty Beauty is one of Time's best inventions of 2017", Rihanna 777 Documentary... 7Countries7Days7Shows, https://en.wikipedia.org/w/index.php?title=Fenty_Beauty&oldid=991100595, Short description is different from Wikidata, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 28 November 2020, at 07:28. 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